Social Media Strategies for City U Life

City U Life is an online magazine, which provides contents about students’ life. Students, Alumni and potential students are the most part of readers. However, there are still some unmet needs from readers such as communication between students and alumni. Thus we are going to develop several strategies for City U Life. The main purposes and approaches of our strategy are as follows.

1) Developing an mobile Application and adding Social Network accounts as user accounts to reduce readers’ cost.

2) Using API and SDK of Social Network like Facebook and Linkedin to improve share, publish and comment functions of our contents.

With Social Network accounts and app, students can easily reach their friends by using recommendation function to invite them join City U Life. Not only can we ask students to invite friends, but also show them users of our magazine whom they know in their real life by filtering their SNS friends list. This a low cost ‘friend’ social media strategy and as a result, we gain more readers and students’ breadth cost get reduced.

Alumni is also part of our readers but often get ignored. Successful alumni can provide advises and experience on job-hunting and career developing. Linkedin encourage users to publish articles about business and career, so why not link them to City U Life? By synchronizing articles our alumni published on Linkedin through API, students can get first hand information and alumni will have further communication with younger generation. Furthermore, students are easily contacts alumni in different business fields by comments and sending message and emails. This is a differentiated ‘meet’ strategy for students to establish their network, while low cost ‘meet’ strategy for alumni whose display & communication cost get reduced and influence increased. Meanwhile, our editors will get plenty materials for career and provide more useful information for students.

We will encourage students and associations in CityU to write articles about their school life including study, activity and etc. Readers can subscribe articles in different filed like sports and we will push articles to them through our app. Then they can share articles to different Social Network and media platform through our share function. In this way, associations can broadcast activities they organized to reduce communication cost, while students who are interested will have less search cost when they want to meet people who have same interests. As for City U Life, exposure in different SNS platform is a kind of marketing promotion. High-quality articles will bring us more readers and influence.